Human Development

Social Media

Table 19: Facebook Engagement Rate
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Table 20: LinkedIn Engagement Rate
To conclude, CSR posts have an average engagement rate that is higher than the average engagement rate of Bank Audi’s overall LinkedIn posts. Most appealing posts showcase Bank Audi employees engaging with the community and include images from events, and sometimes a clear call for action. Collaborations with NGOs that cater to the elderly outperform others in terms of engagement.