ANNUAL REPORT 2016

MANAGEMENT DISCUSSION AND ANALYSIS

11.0. CORPORATE SOCIAL RESPONSIBILITY

At Bank Audi, integrating Social Responsibility within our core business has been a growing step through engaging multiple stakeholders in the economic, social and environmental areas in main countries of presence. In this respect, Management acknowledged the role of the Bank in spreading Corporate Social Responsibility (CSR) culture, and thus expanded CSR strategies to further reach key indicators of community interest by consulting inclusive stakeholder groups.

IN LEBANON

The year 2016 was marked by major CSR achievements, of which those related to Corporate Governance aimed at sustaining transparency. Bank Audi continued to comply with the ISO 26000 Social Responsibility standard, and reporting according to internationally recognised Global Reporting Initiative (GRI) G4 indicators. The Bank maintains its position as the first Lebanese institution to join the GRI Organisational Stakeholders Network. Additionally, it renewed the pledge of its commitment to the United Nations Global Compact (UNGC) ten principles and actively participated in the UNGC Lebanon Steering Committee aiming at engaging other institutions to adhere and implement accordingly. Bank Audi has also pledged to adopt and show progress on five of the Sustainable Development Goals (SDGs) which are: Quality Education (Goal 4), Gender Equality (Goal 5), Decent Work and Economic Growth (Goal 8), Industry, Innovation and Infrastructure (Goal 9), and Climate Action (Goal 13).

Furthermore, community and human development projects helped maintain the Bank’s position as a non-discriminatory and equal opportunity employer of choice in the Lebanese private sector, with empowerment to youth and entrepreneurs. Similarly, and also aiming at engaging stakeholders, Bank Audi’s CSR unit organised two major competitions: the first initiated within the Human Development pillar and targeting university students, aimed at exposing the latter to the concept of Social Responsibility within corporations in general, and to Bank Audi’s CSR strategy with a focus on anti-corruption as part of the Corporate Governance pillar. It inspired this particular stakeholder group to explore their creativity and innovative minds in order to set impactful CSR initiatives. With that, a competition was launched, inviting the students to formulate suggestions or potential implementable initiatives related to anti-corruption, that Bank Audi could implement. The second competition was within the Environmental Protection pillar. It consisted in allowing school students to measure their households’ environmental impact and find means to reduce their energy consumption with the help of a microsite called “My Carbon Footprint” and in collaboration with the Ministry of the Environment and the United Nations Development Program (UNDP).

Economic empowerment, philanthropic initiatives and numerous pledged causes are also revealed with the Annual CSR Report under the Economic Development, Community Development and Human Development pillars. For instance, in the realm of Human Development, we hosted more than 400 eleventh graders for the Global Money Week, introducing financial literacy and compliance issues. Another example is the employees’ community engagement through the corporate Volunteer Program which reaches out to over 4,000 beneficiaries and extends a helpful hand to eleven NGOs.

To top the above achievements, Bank Audi organised, yet again, an annual stakeholders panel grouping industry representatives, suppliers, regulatory bodies, correspondents, managers, employees and competitors, to benchmark the Bank’s CSR, propose ideas to enhance CSR nationally, and identify room for future collaboration between the various domestic stakeholders. Within that scope, Bank Audi’s CSR Unit participated in a number of major national and regional CSR conferences and workshops, thus becoming a benchmark among CSR practitioners and mentoring several institutions.

The various activities and different measures taken by Bank Audi in Lebanon are available in a separate CSR Report published and released on the Bank’s website, including further details on CSR-related projects and their effect on the Bank’s stakeholders and on society at large.

IN TURKEY

Odea Bank assumes a proactive and cooperative role within the society, with the aim of improving the quality of life of its stakeholders while establishing a society that lives and works in better conditions. Within this framework, Odea Bank commits to:
  • Mandating an honest and transparent interaction with internal and external stakeholders by establishing integrity and open communication as the standard form of interaction.
  • Valuing human resources by encouraging versatility, diversity and equal opportunity.
  • Rewarding talent, supporting team work and developing its employees.
  • Implementing the highest standard of propriety in business relations.
  • Encouraging healthy ecosystems, social equality and good organisational governance within its sphere of influence.
  • Assuming responsibility for its decisions and actions, and being reliable.
  • Having positive impact on the value chain with an awareness of social responsibility.

As an institution, Odea Bank makes sure that discrimination based on sex, age, condition, pregnancy, race, religion or disability is not allowed within the Bank, with equal treatment and equal career opportunities offered to all employees alike. Based on a strong conviction that human capital is one of the most important factors of its success, Odea Bank continued to provide, throughout the year 2016, the appropriate guidance, training and supervision support to all its employees for efficiency and success at work, by implementing advanced learning and development methods, in line with its values and culture. In addition, the Bank sustained its support of quality health services and health consciousness programs, whereby vaccination campaigns, occupational health and safety training, and compulsory medical examinations were also realised in 2016.

In terms of civil responsibility, Odea Bank has been supporting basketball through sponsorship agreements with Galatasaray’s men and women basketball teams, as well as Fenerbahçe men’s basketball team and Beşiktaş women’s basketball team for few years now. In 2016, Odea Bank took its basketball support one step further by sponsoring THY Euroleague, the pinnacle of European basketball.

In addition, with a view to contributing to spreading the sports culture among the young generation, a basketball school managed by a team of basketball professional was set in-house in 2014, with the objective to train employees’ children. Over and above, and in collaboration with the Turkish Foundation for Children in Need of Protection, 20 children in need were selected yearly to be part of the Bank’s in-house training programs. In 2016, the school was further expanded to become a sports school catering for tennis, judo and basketball trainings, under the supervision of professional trainers.

IN EGYPT

Throughout 2016, Bank Audi sae (Egypt) concentrated its CSR efforts on reinforcing its impact as a corporate on the Egyptian community and economic development, while continuing to promote those principles within its talent pool. To that end, Bank Audi sae (Egypt) launched an internal educational CSR project touching on 5 key elements and promoting active employee participation and give-back to the community they serve. The 5 key life elements are set out as follows:
  • One Blood: to become blood donors in the blood drives held in cooperation with the Blood Bank at the Bank’s head office and in its branches. Over 400 employees volunteered in this first round, and more will follow.
  • One Hand: to make regular donations to the needy in the community.
  • One Life: to educate employees on the importance of water conservation.
  • One Community: to build a culture of environmental awareness and sustainability by highlighting the importance of recycling and waste management.
  • One Power: to reduce electricity consumption and educate employees on the growing importance of turning to more renewable resources.

In parallel, the Bank is working on ensuring compliance, at the level of its daily activities, with its CSR principles. Within the above-mentioned ESMS policy, corporate bankers at Bank Audi sae (Egypt) strived to make sure that all the Bank’s corporate clients are leading projects that do not cause any harm to the environment or the community they operate in.

It is also worth mentioning that the new head office of Bank Audi sae (Egypt) was built in line with eco-friendly and sustainable building resource-efficient standards.

This is to be added to Bank Audi Egypt’s sustained commitment to Egypt’s economic development, particularly in the context of the persisting challenges touching the operating environment, through:
  • Publishing of quarterly economic reports.
  • Participating in and sponsoring economic forums and conferences.
  • Donating to “Tahya Misr” fund which is dedicated to Egypt’s economic development.
  • Supporting local businesses through our lending strategies.

In 2016, Bank Audi sae (Egypt) partnered with several NGOs which support the community, among which the Egyptian Blood Bank, the Egyptian Food Bank, 57357 Hospital, Magdy Yacoub Heart Foundation, the Breast Cancer Association, the Orman Foundation, Rasala, and many others.